Research on Innovative Design and Communication of Beichuan Qiang Embroidery Brand Image from the Perspective of Digital Cultural Tourism
With the development of information technology,digitization has become an important force to promote the transformation and upgrading of cultural tourism industry.Beichuan Qiang embroidery,as a representative of Chinese traditional embroidery art,its unique cultural value and artistic charm need to be widely spread by modern means.Taking Beichuan Qiang embroidery as an example,this paper studies its brand image design and communication strategy under the digital background.
digital cultural tourismBeichuan Qiang em-broiderybrand image designbrand image communication
NETL
NSTL
万方数据
