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新媒体时代视觉传达设计的发展与创新实践研究

Research on the Development and Innovation Practice of Visual Communication Design in the New Media Era

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在新媒体时代的浪潮下,传统的视觉传达模式被重新定义.这一时期的设计不仅仅追求审美的提升,更强调与用户之间的互动性以及跨平台的体验一致性.此外,数据可视化、虚拟现实、增强现实等新兴技术的应用,为视觉传达设计带来了新的可能性.基于此背景,文章就新媒体时代视觉传达设计的发展与创新实践展开研究.
In the wave of the new media era,the traditional visual communication mode has been redefined.The de-sign in this period not only pursues the improvement of aesthetics,but also emphasizes the interaction with users and the consistency of cross-platform experience.In addi-tion,the application of emerging technologies such as data visualization,Virtual Reality,and Augmented Reality has brought new possibilities for visual communication design.Based on this background,this paper studies the devel-opment and innovation practice of visual communication design in the new media era.

new mediavisual communication designde-velopment and innovation practice

刘丙芳

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南昌理工学院,江西 南昌 330034

新媒体 视觉传达设计 发展与创新实践

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(9)
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