AIGC技术在文旅广告设计中的应用——以潜江"水乡园林"为例
The Application of AIGC Technology in Cultural Tourism Advertising Design—Taking Qianjiang's"Water Town Garden"as an Example
夏薪乔1
作者信息
- 1. 江汉艺术职业学院,湖北 潜江 433100
- 折叠
摘要
文章阐述了在文旅广告设计中使用AIGC技术的目的和意义,探讨了人工智能生成内容(artificial intelligence generated content,AIGC)技术在文旅广告设计中的应用原理,分析其在降本增效、提供个性化体验和增加创新性和吸引力等方面的优势,并以潜江市"水乡园林"为例展示了其在广告文案创作、视觉内容生成方面的强大功能,说明AIGC能够为文旅广告提供创新、高效、灵活的设计方案,为文旅行业的未来发展提供启示.
Abstract
This paper expounds the purpose and signifi-cance of using AIGC technology in cultural tourism adver-tising design,discusses the application principle of AIGC technology in cultural tourism advertising design,and analyzes its advantages in reducing cost and increasing ef-ficiency,providing personalized experience and increasing innovation and attraction.Taking Qianjiang's"Water Town Garden"as an example,it shows its powerful functions in advertising copy creation and visual content generation,indicating that AIGC can provide innovative,efficient and flexible design schemes for cultural tourism advertising,and provide inspiration for the future development of cul-tural tourism industry.
关键词
AIGC技术/文旅广告/广告设计Key words
AIGC technology/advertising design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据