传统文化元素在现代LOGO设计中的应用
The Application of Traditional Cultural Element in Modern LOGO Design
刘欢1
作者信息
- 1. 江西新能源科技职业学院,江西 新余 338000
- 折叠
摘要
文章旨在探讨如何在LOGO设计中巧妙结合传统文化元素,以进一步增强品牌的文化内涵和市场竞争力.通过分析设计案例,揭示了传统文化与现代设计语言相结合的多种可能性,以及如何通过创新的设计手法,将传统艺术形式转化为现代视觉符号,从而创造出具有时代感和文化价值的LOGO设计.
Abstract
This paper aims to discuss how to skillfully combine traditional cultural elements in LOGO design to further enhance the cultural connotation and market competitiveness of the brand.By analyzing the design cases,it reveals the various possibilities of combining traditional culture with modern design language,and how to transform traditional art forms into modern visual sym-bols through innovative design techniques,so as to create LOGO designs with a sense of the times and cultural value.
关键词
传统文化元素/LOGO设计/品牌设计Key words
traditional cultural element/LOGO design/brand design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据