Under the background of the vigorous devel-opment of the global cultural industry,the designer toy market is rising,and the film and television post-synthesis technology is gradually integrated into the designer toy field.This paper focuses on the application of this technol-ogy in the design and promotion of designer toys,analyzes its application value,including improving brand image,enhancing consumers'purchase intention,and expanding market coverage;discusses its strategies and effects in conceptual design,material light and shadow simulation,dynamic effect display,advertising production and virtual trial play experience;and explores the future development trend,covering technological innovation,application ex-pansion and market integration.
film and television post-synthesis technologydesigner toy designdesigner toy promotion
维普
万方数据
