Research on the Design and Promotion of Cultural and Creative Product Based on the Element of Cantonese Opera Facial Makeup under the Background of"Tourism+"
"Tourism+"mode is a new type of tourism de-velopment mode,and the rise of this mode has led to the further development of the cultural and creative market.As an important part of Chinese excellent traditional culture,the elements of Cantonese Opera facial makeup can be integrated into the design of cultural and creative products,which can give the products unique charm.This paper ana-lyzes the market demand for cultural and creative product design under the background of"tourism+",expounds the value of cultural and creative product design based on the elements of Cantonese Opera facial makeup,discusses the design strategies of tourism souvenirs and themed or-naments based on the elements of Cantonese Opera facial makeup,and puts forward the promotion strategies of cul-tural and creative products based on the elements of Can-tonese Opera facial makeup,aiming to provide reference for relevant personnel.
"tourism+"Cantonese Opera facial makeup elementcultural and creative productproduct designproduct promotion
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