The rapid development of Generative Artificial Intelligence technology has had a profound impact on the design of intangible cultural heritage cultural tourism products.This paper expounds the concept of Generative Artificial Intelligence and intangible cultural heritage cul-tural tourism product design,analyzes the significance of Generative Artificial Intelligence driving intangible cul-tural heritage cultural tourism product design,discusses the expression form of Generative Artificial Intelligence driving intangible cultural heritage cultural tourism prod-uct design,and puts forward the strategies of Generative Artificial Intelligence driving intangible cultural heritage cultural tourism product design.Finally,taking the design of intangible cultural heritage tie-dye cultural tourism products as an example,this paper discusses the process of its design practice,in order to provide some new design thinking and viewpoints for the creative enhancement and innovative development of intangible cultural heritage cul-tural tourism products.
Generative Artificial Intelligenceproduct de-signintangible cultural heritage cultural tourism product