In the era of digital economy,the emergence of intelligent technology has a great influence on people's life and social production,promoting the transformation of so-cial production and lifestyle.The application of intelligent technology in the field of culture makes cultural and crea-tive products more diverse and enhances the contemporary characteristics of products.For cultural and creative prod-ucts,the quality of their packaging design is directly related to the purchasing power,market influence and reputation of the products.Therefore,designers need to pay more atten-tion to it,and apply intelligent technology to the packaging design of cultural and creative products to improve the in-telligence of the packaging design of cultural and creative products,bring good shopping experience to consumers,and highlight the personality characteristics of cultural and creative products.This paper mainly discusses the appli-cation value and strategy of intelligent technology in the packaging design of cultural and creative products,aiming at innovating packaging forms,highlighting the characteris-tics of the times and attracting consumers'attention.
intelligent technologycultural and creative productpackaging designapplication strategy
维普
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