With the development of social economy,Chi-na's cultural and creative products are becoming more and more abundant.In the past,in the planning,research and issue work of cultural and creative commodities,func-tions,aesthetics and culture were taken as the main design elements,but deeper emotional elements,namely,"user emotional experience"elements,were often ignored.Cul-tural and creative products are not only products,but also bridges for emotional communication between people and people and between people and commodities.Cultural and creative product design based on emotional design concept can create different levels of emotional experience for us-ers and better spread the cultural connotation of cultural and creative products.This paper provides an overview of emotional design theory,clarifies the concept and design value of cultural and creative products,and discusses the design strategy of cultural and creative products based on emotional design concept,in order to improve the design level of cultural and creative products and promote the de-velopment of cultural and creative industry.
emotional design conceptcultural and creative productproduct design
维普
万方数据
