At present,immersive experience is gradually changing people's thinking and life,bringing new opportu-nities for the dissemination of the Spring Festival custom culture.As a type of game that has received increasing at-tention in recent years,cultural and creative games provide a material carrier for the dissemination of culture.Taking this opportunity,this paper explores the innovative design path of cultural and creative game products with the Spring Festival custom based on immersive experience,and points out that by providing real-time multi-sensory feed-back,enriching game goals and tasks,and strengthening the role-playing experience of the Spring Festival custom characters,the cultural and creative game products with the Spring Festival custom are innovatively designed,so that the dissemination of the Spring Festival custom cul-ture can be"lively""active"and"joyful",and the vitality,interactivity,appeal and interest of the Spring Festival cus-tom culture can be enhanced,so as to promote its effective and long-term dissemination.
关键词
沉浸式体验/年俗文化/文创游戏产品/创新设计
Key words
immersive experience/the Spring Festival cus-tom culture/cultural and creative game product/innova-tive design
维普
万方数据