At present,immersive experience is gradually changing people's thinking and life,bringing new opportu-nities for the dissemination of the Spring Festival custom culture.As a type of game that has received increasing at-tention in recent years,cultural and creative games provide a material carrier for the dissemination of culture.Taking this opportunity,this paper explores the innovative design path of cultural and creative game products with the Spring Festival custom based on immersive experience,and points out that by providing real-time multi-sensory feed-back,enriching game goals and tasks,and strengthening the role-playing experience of the Spring Festival custom characters,the cultural and creative game products with the Spring Festival custom are innovatively designed,so that the dissemination of the Spring Festival custom cul-ture can be"lively""active"and"joyful",and the vitality,interactivity,appeal and interest of the Spring Festival cus-tom culture can be enhanced,so as to promote its effective and long-term dissemination.
immersive experiencethe Spring Festival cus-tom culturecultural and creative game productinnova-tive design
维普
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