Intellectual Property(IP)image is not only a sim-ple visual symbol,but also an important carrier of culture.By ingeniously integrating specific regional culture,na-tional culture and other elements into the design,these cul-tures can be expressed in a more vivid and intuitive way.Inspired by the characteristic culture of"Zhuang March 3rd Festival"in Guangxi,this paper designs a unique IP image"Ziyuan"to show the richness and uniqueness of the culture of"Zhuang March 3rd Festival"in Guangxi."Ziyuan"skillfully integrates the unique cultural elements such as Zhuang clothing,color,pattern,and combines the modern design concept and plane visual expression form,which has both the cultural connotation of Guangxi's na-tional characteristics and the appearance image that meets the needs of modern aesthetics.The purpose of this paper is to promote the communication of Zhuang culture,en-hance the influence of Zhuang culture,and provide a new perspective for Zhuang cultural exchange,so as to promote the development of related cultural industries.
"Zhuang March 3rd Festival"IP image designcharacteristic culture"Ziyuan"
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