With the increasing number of pet-owning fam-ilies,"it economy"is booming.Pet owners'requirements for pet brands and their designs are constantly improving.They not only pursue the satisfaction of material needs,but also pay more attention to emotional experience.This paper focuses on the rise of"it economy"and analyzes the research status of pet brand design.On this basis,the value of applying emotional experience to pet brand design is discussed,and its related application in pet brand design are expounded,in order to help establish a deep emotion-al bond between pet brands and consumers,and improve consumer loyalty to the brand.
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