Culture and development have always been the eternal theme of design.Each country and region has its own personalized cultural characteristics,which has also become the unique feature of the local tourism industry.The development speed of the tourism industry is very fast,so it is particularly critical to design the tourism brand image of scenic spots related to it.This paper aims to sort out and analyze the domestic research results on the con-cept of regional culture and brand image design,in order to grasp the research perspective of domestic scholars on the tourism brand image design of scenic spots from the context of regional culture,and provide relevant theoreti-cal basis for this field.
维普
万方数据