In the context of increasingly fierce market com-petition,the survival and development of enterprises are increasingly dependent on product innovation,and the success of product innovation depends largely on whether it can meet and exceed customer expectations.In order to meet the needs of customers and improve customer sat-isfaction with products,it is necessary for enterprises to pay attention to customer perceived value in the process of strengthening product innovation design,grasp the key points of product design,promote product innovation,im-prove product sales,and ensure their own economic ben-efits.This paper introduces the definition of customer per-ceived value,studies the dimensions of customer perceived value,and proposes product design innovation methods based on customer perceived value,aiming to provide sci-entific guidance for the application of customer perceived value in product design innovation and ensure the effect of enterprise product design.
维普
万方数据
