中华文化符号在视觉传达设计中的应用
Application of Chinese Cultural Symbols in Visual Communication Design
张岚翔1
作者信息
摘要
在全球化背景下,如何将中华文化符号应用到视觉传达设计中是一个值得思考的问题.中华文化符号的合理应用不仅能促进中华优秀传统文化的传承与发展,还能丰富视觉传达设计的表现形式及作品的内涵.然而,当前中华文化符号在视觉传达设计中应用仍存在一定的局限性,需要采取相应的创新方法,促使中华文化符号在现代设计语境中焕发出新的生命力.
Abstract
In the context of globalization,how to apply Chinese cultural symbols to visual communication design is a question worth thinking about.The rational application of Chinese cultural symbols can not only promote the in-heritance and development of Chinese excellent traditional culture,but also enrich the expression forms of visual communication design and the connotation of works.However,there are still some limitations in the application of Chinese cultural symbols in visual communication de-sign,and it is necessary to adopt corresponding innovative methods to promote the Chinese cultural symbols in the modern design context with new vitality.
关键词
中华文化符号/视觉传达设计/文化传承Key words
Chinese cultural symbol/visual communica-tion design/cultural inheritance引用本文复制引用
出版年
2025