摘要
随着元宇宙技术与各行业的深度融合,虚拟主播的应用展现出广阔的发展前景.然而,虚拟主播作为具有多种要素的综合体,其版权确权问题较为复杂.文章通过访谈来自 9 家虚拟主播企业和媒体单位的受访者,对虚拟主播进行了定义和分类,并结合现有的法律理论和法律实践,对虚拟主播的版权保护范围、版权归属以及AI虚拟主播生成物的法律责任人三方面可能遇到的问题进行了综合分析.文章呼吁,学界应深刻关注虚拟主播产业的进展,并主动投身于相关法学理论和法律制度的探索研究之中,为这一新兴行业的健康发展提出切实可行的制度建设建议,从而为其发展指明方向.
Abstract
With the deep integration of metaverse technology into various industries,the application of virtual anchors has shown a broad development prospect.However,as a complex entity with multiple elements,the copyright confir-mation issues of virtual anchors are quite complicated.This research defines and classifies virtual anchors through interviews with respondents from nine virtual anchor enterprises and media units.It also combines existing legal theories and practices to conduct a comprehensive analysis of the potential issues in the copyright protection scope,copyright ownership,and legal responsibility for AI-generated virtual anchors.The law academia should pay close attention to the progress of the virtual anchor industry,actively engage in the exploration and research of related le-gal theories and systems,and propose feasible institutional suggestions for the healthy development of this emerging industry,thereby pointing out its direction for development.
NETL
NSTL
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