Current Situation and Trend of Supply Chain Research from the Perspective of Consumer Preference——Knowledge Graph Analysis Based on CiteSpace
As the Internet continues to evolve,consumer preference are constantly changing.As an important factor to promote market demand and purchase decision,consumer preference has a profound impact on supply chain decision.The diversity and dynamics of consumer preference have become the core issues that supply chain managers and scholars pay attention to.Based on this,this paper intends to explore the current situation and trend of supply chain research from the perspective of consumer preference through bibliometric analysis.Based on CNKI literature,through CiteSpace software,this paper intends to visually analyze the research field of supply chain from the perspective of consumer preference in terms of the number of publications,authors,institutions and keywords,and summarizes the current research hotspots and future development trends.It is found that the current research presents three characteristics:firstly,the research theme mainly involves the pricing problem,coordination problem and decision-making problem of supply chain;secondly,the types of consumer preference are constantly changing;thirdly,the supply chain types discussed are gradually increasing.Future research can focus on big data-driven digital supply chain issues,carbon emission reduction policies,supply chain services,supply chain competition,etc.,based on the perspective of consumer preference.
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