Research on Supply Chain Sales Model Selection Considering CSR Investment
Considering that manufacturers actively fulfill their social responsibilities and invest in CSR,a master-slave game model for supply chain was constructed and compared under three sales modes of resale,consignment,and hybrid,and meanwhile the impact of sales mode differences on supply chain decision-making was studied.The research finds that whether it is a manufacturer or an e-commerce platform,the benefits of choosing a hybrid mode are higher than that brought by the resale and consignment modes;The CSR investment level of manufacturers under the consignment mode and the hybrid mode is always the same,which indicates that the e-commerce platform will not affect the manufacturer's CSR investment decision whether or not to introduce the resale cooperation mode on the basis of the consignment mode selected by the manufacturer;Regardless of which sales mode manufacturers and e-commerce platforms choose,the greater the sensitivity of consumers to the level of CSR investment,the more advantageous it is for manufacturers and e-commerce platforms.
NETL
NSTL
万方数据
维普
