智慧物流嵌入农产品文化建设发展研究
Research on the Integration of Intelligent Logistics into the Agricultural Products Cultural Construction and Development
薛成森1
作者信息
- 1. 山东外事职业大学,山东 威海 264504
- 折叠
摘要
随着消费者对于农产品的品质和安全性要求不断提高,农产品文化建设愈发重要.智慧物流技术可以帮助农产品在市场上更好地传达其文化内涵,提升产品形象,增加产品附加值.文中通过灰色关联分析法研究农产品智慧物流发展的评价指标体系,确定对其关联度较大的因素,从而提出建立农产品文化品牌标准化管理体系、建立农产品文化品牌溯源体系、塑造农产品品牌文化的智慧物流体系和农产品文化建设联合发展对策.
Abstract
With the increasing demand of consumers for quality and safety of agricultural products,the cultural construction of agricultural products has become increasingly important.Intelligent logistics technology is conducive to conveying their cultural connotation in the market,enhancing product image and increasing the added value of products.The evaluation index system of the development of intelligent logistics system for agricultural products is studied through gray relative analysis method to determine the highly relevant factors.Then corresponding countermeasures are put forward,which include establishing the standardized management system for agricultural products culture brand,constructing the traceability system for agricultural products culture brand,shaping the intelligent logistics system of agricultural products culture brand,and developing jointly with the construction of agricultural products culture.
关键词
智慧物流/农产品文化/文化营销/灰色关联分析Key words
intelligent logistics/agricultural products culture/cultural marketing/gray relative analysis method引用本文复制引用
基金项目
山东省艺术科学重点课题(2023)(23QZ03270067)
山东省艺术科学重点课题(2023)(L2023Q04190117)
出版年
2024
NETL
NSTL
维普
万方数据