The Study of the Antecedents of Express Application Continuance Intention
This paper seeks to explore consumers'express application(app)continuance intention,and focuses on Cainiao app.Based on the technology acceptance model,it constructed a conceptual framework for express app continuance intention,and conducted an online survey on 611 consumers who had used Cainiao app.Results showed that perceived usefulness,perceived ease of use,perceived convenience and self-efficacy had significant positive effects on the continuance intention of using Cainiao app.User experience significantly moderates the effects of perceived usefulness,perceived ease of use and self-efficacy on the continuance intention of using Cainiao app.User experience has no significant moderating effect in the relationship between perceived convenience and the continuance intention.
express appcontinuance intentiontechnology acceptance modelperceived usefulnessperceived ease of use
NETL
NSTL
万方数据
维普
