快递应用程序持续使用意愿影响因素研究
The Study of the Antecedents of Express Application Continuance Intention
熊沙1
作者信息
- 1. 天津理工大学 管理学院,天津 300384
- 折叠
摘要
文中想要从消费者角度了解其对快递应用程序(快递app)的持续使用意愿,并重点关注菜鸟app.借鉴科技接受模型,文中构建了快递app持续使用意愿概念框架,并对611个有菜鸟app使用经验的消费者进行在线调研.研究结果显示,感知有用性、感知易用性、感知便利性和自我效能对菜鸟app持续使用意愿有显著正向影响效应.使用经验在感知有用性、感知易用性、自我效能对菜鸟app持续使用意愿影响效应中起显著调节作用;使用经验在感知便利性对菜鸟app持续使用意愿影响效应中调节作用不显著.
Abstract
This paper seeks to explore consumers'express application(app)continuance intention,and focuses on Cainiao app.Based on the technology acceptance model,it constructed a conceptual framework for express app continuance intention,and conducted an online survey on 611 consumers who had used Cainiao app.Results showed that perceived usefulness,perceived ease of use,perceived convenience and self-efficacy had significant positive effects on the continuance intention of using Cainiao app.User experience significantly moderates the effects of perceived usefulness,perceived ease of use and self-efficacy on the continuance intention of using Cainiao app.User experience has no significant moderating effect in the relationship between perceived convenience and the continuance intention.
关键词
快递app/持续使用意愿/科技接受模型/感知有用性/感知易用性Key words
express app/continuance intention/technology acceptance model/perceived usefulness/perceived ease of use引用本文复制引用
基金项目
国家社会科学基金后期资助项目(22FGLB099)
出版年
2024
NETL
NSTL
维普
万方数据