Research on Logistics Enterprise Operation Optimization Strategy Based on Big Data Analysis
In the current era of rapid development of big data technology,the logistics industry is facing many new development opportunities.How to seize the opportunity and make full use of big data technology to solve the problems existing in the operation is an important issue in front of logistics enterprises.Big data analysis technology is a kind of technology that collects,stores,manages,processes and applies massive data,which is one of the most vigorous and potential branches of modern information technology.Based on this,the paper analyzes the importance of logistics enterprise operation optimization and the limitation of existing operation optimization strategy starting from the operation optimization of logistics enterprises,and discusses the operation optimization strategy of logistics enterprises based on big data analysis in depth from the aspects of constructing the analysis mode of logistics enterprise operation optimization strategy,building the platfrom of big data of the logistics industry,developing the resource pool of multi-source heterogeneous data and perfecting the big data technology.This study has positive practical significance and value,and can provide references for the application of big data technology in logistics enterprises.