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新发展格局下物流业数字化转型的策略研究

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基于物流业数字化转型所处的宏观环境以及自身的发展现状,对物流业在新发展格局下的数字化转型进行了PEST和SWOT分析,并由此构建了物流业数字化转型的PEST-SWOT模型,最后从创新研发、数据安全、人才培养、组织优化和风险防控五方面提出了相关建议。
Research on the Strategy of Digital Transformation of Logistics Industry under the New Development Paradigm
Based on the macro environment of the digital transformation of the logistics industry and its own development status,PEST and SWOT analysis is carried out on the digital transformation of the logistics industry under the new development paradigm,and a PEST-SWOT model of the digital transformation of the logistics industry is built accordingly.Finally,relevant suggestions are put forward from five aspects of innovation research and development,data security,personnel training,organization optimization and risk prevention and control.

new development paradigmlogistics industrydigital transformationPEST-SWOT modelstrategy research

席益鑫、王浪

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南京林业大学 经济管理学院,江苏 南京 210037

新发展格局 物流业 数字化转型 PEST-SWOT模型 策略研究

2024

物流工程与管理
中国仓储协会 全国商品养护科技情报中心站

物流工程与管理

影响因子:0.412
ISSN:1674-4993
年,卷(期):2024.46(2)
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