Research on the Quality Evaluation of Fresh E-commerce Logistics Service
In recent years,with the popularity of the Internet and the development of e-commerce,the scale of the fresh e-commerce industry has gradually expanded,and the competition between industries has become increasingly severe.According to the report,consumers pay more attention to the logistics services provided by the fresh e-commerce platform when purchasing.Therefore,it is necessary to evaluate the logistics service quality of fresh e-commerce platform.This paper determines the evaluation index system of the logistics service quality of fresh e-commerce through literature reading method,then uses the method of questionnaire to collect consumers'evaluation of the logistics service quality of five fresh e-commerce platforms,sorts the logistics service quality evaluation of five fresh e-commerce platforms by entropy weight TOPSIS method,and finally puts forward corresponding improvement suggestions and measures for fresh e-commerce platforms according to the sorting results.
fresh e-commerceentropy weight TOPSIS methodlogistics service quality evaluation
NETL
NSTL
万方数据
维普
