Research on Express Outer Packaging Recycling Based on Structural Equation Model
Based on the theory of planned behavior,this paper takes the residents of Zhenjiang city of Jiangsu province as the object of investigation,and uses the structural equation model to examine the residents'intention of recycling from the perspective of subjective norm and information propaganda,perceived behavior control,recovery behavior attitude,recovery motive and the degree of attention.The results show that the intention of recovery behavior of express packaging is directly affected by perceived behavior control,recovery behavior attitude,subjective norms and information propaganda,and indirectly affected by the degree of attention and recovery motive.Finally,from the government,the media,enterprises,environmental organizations and other angles,countermeasures and suggestions of promoting the participation in express outer packaging recycling are proposed.
express deliveryrecycle behavior intentionstructural equation model
NETL
NSTL
万方数据
维普
