Comprehensive Analysis of Logistics Enterprises Based on Harvard Analytical Framework——Take Company D as an Example
In recent years,the domestic macroeconomic environment is stable,and the prosperity of e-commerce has brought new opportunities for the development of logistics enterprises.As an important part of the industrial chain and supply chain,the logistics industry plays an important role in promoting China's economic development,which also faces various opportunities and challenges.This paper will take Company D,which ranks the second in the market share of China's logistics industry,as an example,combine the theoretical basis of Harvard analytical framework,start with strategic analysis,then carry out analysis from the perspective of accounting and finance.Finally,the paper will forecast the future development strategy of Company D through the analysis of the current logistics industry environment,and propose countermeasures and suggestions for reference according to the analysis results,in order to help further increase its market share in the fiercely competitive logistics industry,and improve the core competitiveness.
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