首页|传播学视野下高职院校课程思政的困境与策略——以《物流法律法规》课程为例

传播学视野下高职院校课程思政的困境与策略——以《物流法律法规》课程为例

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课程思政关系高校落实立德树人根本任务、全面提高人才培养质量的实现。已有的课程思政研究更多地聚焦于普通高校，没有体现高职院校课程思政的类别差异和职业特色。文中借助传播学中传播效果研究理论，以《物流法律法规》课程为例，从传播主体、传播技巧和传播对象三个方面，对高职院校物流管理专业课程思政建设进行了分析。研究发现存在诸多困境:教师权威在思政环境中消解，教学策略在思政效果中相互矛盾，学生属性在思政关系中受到制约等。高职院校物流管理专业课程思政建设可以从以下三个方面寻求出路:提高传播主体可信性，提升教师信誉，重构教师权威;提升传播技巧，改进传播策略，完善传播方法;研究传播对象，培养意见领袖，建设群体规范。
The Dilemma and Strategy of Courses for Ideological and Political Education in Higher Vocational Colleges in the Field of Communication——Taking the Course of Logistics Laws and Regulations as an Example
Courses for ideological and political education has an important influence on the implementation of the fundamental task of cultivating morality and talents and the overall improvement of the quality of talent cultivation in colleges and universities.The existing research on courses for ideological and political education focuses more on ordinary universities,without reflecting the category differences and vocational characteristics of courses for ideological and political education in higher vocational colleges.This article draws on the theory of communication effects research in communication studies,taking the course"Logistics Law and Regulations"as an example,and analyzes courses for ideological and political education of logistics management courses in vocational colleges from three aspects:communication subjects,communication skills,and communication objects.The study found that there are many dilemmas:the authority of teachers is eroded in the ideological and political environment,teaching strategies are contradictory in the ideological and political teaching,and student attributes are restricted in the ideological and political relationship.Courses for ideological and political education of logistics management courses in higher vocational colleges can seek solutions from the following three aspects:improving the credibility of the communication subject,enhancing the reputation of teachers,and reconstructing the authority of teachers;improving communication skills,and communication strategies,and perfecting communication methods;studying the communication objects,cultivating opinion leaders,and building group norms.

higher vocational collegecourses for ideological and political educationlogistics laws and regulationseducational communicationcommunication strategy

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武汉交通职业学院,湖北 武汉 430065

高职院校 课程思政 物流法律法规 教育传播 传播策略

武汉交通职业学院校级科研项目(2022)湖北省高等学校省级教学研究项目(2020)

z20220022020877

2024

10.3969/j.issn.1674-4993.2024.03.031

物流工程与管理
中国仓储协会 全国商品养护科技情报中心站

物流工程与管理

影响因子：0.412
ISSN：1674-4993
年,卷(期)：2024.46(3)
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