考虑成本下降和策略型消费者行为的供应链动态定价研究
Research on Dynamic Pricing of Supply Chain Considering Cost Reduction and Strategic Consumer Behavior
王桦 1陈宇康2
作者信息
- 1. 南京邮电大学 管理学院,江苏 南京 210023;电子科技大学广东电子信息工程研究院,广东 东莞 523429
- 2. 南京邮电大学 管理学院,江苏 南京 210023
- 折叠
摘要
考虑一个具有技术进步和生产学习的制造商和一个零售商组成的供应链在两时期动态地向策略型消费者销售的情形.技术进步和生产学习导致了制造商第二期单位成本的降低.因此,研究了技术进步水平、生产学习水平和策略型消费者行为对零售商和制造商定价和利润的影响.此外,比较了有无成本下降时技术进步水平、生产学习水平以及消费者耐心水平对制造商、零售商和供应链利润的影响.结果表明:首先,技术进步和生产学习对零售商和制造商利润产生正影响;此外,当技术进步高于临界值时,策略型消费者行为对零售商与制造商利润产生正影响.其次,对于零售商、制造商和供应链而言,技术进步或生产学习具有正的价值,且技术进步或生产学习水平越高,技术进步或生产学习价值越大.最后,当生产学习水平较低时,策略型消费者行为提高了成本下降对零售商、制造商和供应链的价值,而当技术进步较低且生产学习较高时,策略型消费者行为降低了这些价值.
Abstract
A supply chain consisting of a manufacturer and a retailer with technological advancement and production learning that dynamically sells to strategic consumers in two periods is considered.Technological advancement and production learning have led to lower unit costs for the manufacturer in the second phase.Therefore,the effects of technological advancement level,production learning level and strategic consumer behavior on the pricing and profit of the retailer and the manufacturer are studied.In addition,the effects of the level of technological advancement,production learning and consumer patience on the profits of the manufacturer,retailer and supply chain are compared with and without cost reduction.The results show that,firstly,technological advancement and production learning have a positive impact on the retailer's and the manufacturer's profits.In addition,when the technological advancement is higher than the critical value,strategic consumer behavior has a positive impact on the profits of the retailer and the manufacturer.Secondly,technological advancement or production learning has a positive value for the retailer,manufacturer and supply chain,and the higher the level of technological advancement or production learning,the greater the value of technological advancement or production learning.Finally,when production learning levels are low,strategic consumer behavior increases the value of cost reductions to the retailer,the manufacturer,and the supply chain,whereas when technological advancement is low and production learning is high,strategic consumer behavior decreases these values.
关键词
成本下降/动态定价/策略型消费者/技术进步/生产学习Key words
cost reduction/dynamic pricing/strategic consumer/technological advancement/production learning引用本文复制引用
基金项目
国家自然科学基金(72001117)
中国博士后科学基金(2022M720672)
江苏省研究生科研与实践创新计划(KYCX22_0874)
广东省基础与应用基础研究基金(2023A1515110645)
出版年
2024
NETL
NSTL
万方数据