Strategies of Improving Service Quality of Customized Public Transportation——A Case Study of Jinan City
In the context of the"priority development of public transportation"strategy,diversified public transportation system is the inevitable direction of public transportation development,customized bus as an innovative demand-responsive public transport model is in line with this development trend.At present,there is still a significant gap between the current service level of customized buses and passengers'travel needs,so how to further improve service quality is an important challenge at this stage.Based on a survey and analysis of the operational characteristics and differentiated needs of three types of customized public transportation in Jinan City,this article attempts to explore the relationship between passenger travel patterns and customized public transportation operation modes.Based on this,it focuses on the passenger's perception of travel costs and comfort,and proposes specific strategies to improve the quality of customized public transportation services from three aspects of accurately evaluating passenger travel needs,constructing a seamless connection system,and tapping into the potential of service modes.
public transportationcustomized busdiversityservice qualityJinan city