摘要
数字经济时代,农村电商已成为我国全面推进乡村振兴的有利抓手.为实现我国农村电商的高质量发展,文中对"数商兴农"背景下的中国农村电商发展进行了梳理:首先,阐明我国农村电商的发展现状;其次,指出当前我国农村电商发展面临的困境;最后,针对我国农村电商的发展瓶颈提出相应政策建议.研究结论如下:当前我国农村电商发展面临信息通信技术设施滞后、物流网络覆盖不足;农业生产组织形式单一、农产品标准体系不完善;农村电商人才资源短缺等问题.为推动我国农村电商上的高质量发展,文中提出以下政策建议:一是构建多层次农村电商物流体系;二是全方位多举措培养农村电商"新农人";三是加快农村电商配套设施信息化建设;四是构建多元化的供应和营销体系.
Abstract
In the era of the digital economy,rural e-commerce has become an advantageous lever for comprehensive promoting rural revitalization in China.In order to achieve high-quality development of rural e-commerce in China,this article examines the development of rural e-commercein in the context of the"digital business revitalizing agriculture".Firstly,it elaborates on the current development status of rural e-commerce in China.Secondly,it points out the challenges faced by the current development of rural e-commerce in China.Finally,it proposes corresponding policy recommendations to address the development bottlenecks of rural e-commerce in China.The research findings are as follows:the current development of rural e-commerce in China is hindered by lagging information and communication technology infrastructure,inadequate coverage of logistics networks;a single agricultural production organization form,an imperfect agricultural product standard system;a shortage of rural e-commerce talent resources.In order to promote high-quality development of rural e-commerce in China,this article proposes the following policy recommendations:firstly,building a multi-level rural e-commerce logistics system;secondly,comprehensively cultivating"new farmers"in rural e-commerce through various measures;thirdly,accelerating the informatization construction of supporting facilities for rural e-commerce;fourthly,constructing a diversified supply and marketing system.
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