Research on the Development of Rural E-commerce in China under the Background of Digital Business Revitalizing Agriculture
In the era of the digital economy,rural e-commerce has become an advantageous lever for comprehensive promoting rural revitalization in China.In order to achieve high-quality development of rural e-commerce in China,this article examines the development of rural e-commercein in the context of the"digital business revitalizing agriculture".Firstly,it elaborates on the current development status of rural e-commerce in China.Secondly,it points out the challenges faced by the current development of rural e-commerce in China.Finally,it proposes corresponding policy recommendations to address the development bottlenecks of rural e-commerce in China.The research findings are as follows:the current development of rural e-commerce in China is hindered by lagging information and communication technology infrastructure,inadequate coverage of logistics networks;a single agricultural production organization form,an imperfect agricultural product standard system;a shortage of rural e-commerce talent resources.In order to promote high-quality development of rural e-commerce in China,this article proposes the following policy recommendations:firstly,building a multi-level rural e-commerce logistics system;secondly,comprehensively cultivating"new farmers"in rural e-commerce through various measures;thirdly,accelerating the informatization construction of supporting facilities for rural e-commerce;fourthly,constructing a diversified supply and marketing system.
digital business revitalizing agriculturerural e-commercehigh-quality development
NETL
NSTL
万方数据
