Research on VIP Customer Management Mode of SF Express under the Background of "Internet+"
Firstly,under the background of"Internet+",the problems such as unclear group hierarchy,low service level and serious customer loss exist in the VIP customer management mode of SF Express;Secondly,SF's VIP customers are redivided into three groups which are e-commerce merchants,college student group and production and marketing base partners;Thirdly,the factors affecting SF's VIP customer division such as credit rating,cooperation expectation,customer size,mail repetition rate,potential value and customer satisfaction are analyzed through analytic hierarchy process( AHP);Finally,the optimization schemes of improving the stage management level of SF VIP customers,developing the transformation of potential customers to VIP customers,strengthening the maintenance of VIP customer management system,improving the reading ability of VIP customer demand information,and optimizing the handling ability of VIP customer complaints are put forward.
Internet+SF ExpressVIP customer managementanalytic hierarchy process
万方数据
