With the development of the Internet,enterprises have an urgent need for personnel with certain business skills,especially those who can engage in high-level Internet copywriting planning,but the current situation that graduates of technical colleges are difficult to qualify for Internet copywriting planning positions is more prominent. Improving the teaching quality of the course of"Internet Copywriting"is an important part of enhancing students' application ability and realizing the connection between schools and enterprises. From the perspective of teaching content,teaching skills and methods,teaching effect,etc,this paper analyzes the influencing factors of the teaching quality of"Internet Copywriting",establishes an evaluation index system,uses analytic hierarchy process and fuzzy comprehensive evaluation for evaluation and analysis,and puts forward corresponding solutions.
关键词
《互联网文案写作》/教学评价/层次分析法/模糊综合评价
Key words
Internet Copywriting/teaching evaluation/analytic hierarchy process/fuzzy comprehensive evaluation
万方数据