Study on Curriculum Reform of E-commerce Logistics Specialty——Take"Internet Copywriting"as an Example
With the development of the Internet,enterprises have an urgent need for personnel with certain business skills,especially those who can engage in high-level Internet copywriting planning,but the current situation that graduates of technical colleges are difficult to qualify for Internet copywriting planning positions is more prominent. Improving the teaching quality of the course of"Internet Copywriting"is an important part of enhancing students' application ability and realizing the connection between schools and enterprises. From the perspective of teaching content,teaching skills and methods,teaching effect,etc,this paper analyzes the influencing factors of the teaching quality of"Internet Copywriting",establishes an evaluation index system,uses analytic hierarchy process and fuzzy comprehensive evaluation for evaluation and analysis,and puts forward corresponding solutions.
Internet Copywritingteaching evaluationanalytic hierarchy processfuzzy comprehensive evaluation
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