Value transfer of intangible cultural heritage industry in the era of digital economy:Operation mode,driving mechanism and innovation strategy
Value transfer of intangible cultural heritage industry means the economic phenomenon of market value transfer caused by the business strategy of intangible cultural heritage product suppliers dynamically adapt to demand change.The operation mode of intangible cultural heritage industry value transfer is reflected in the creation and production,dissemination and acceptance,consumption and participation of intangible cultural heritage products.Industrial technological progress,consumer demand upgrading,industrial policy orientation and inheritor concept updating constitute the driving mechanism of intangible cultural heritage industrial value transfer.Based on the four aspects of policy,talent,carrier and service,innovative strategies such as strengthening administrative guidance for value transfer of intangible cultural heritage industry,constructing talent system for value transfer of intangible cultural heritage industry,creating value transfer platform of intangible cultural heritage industry,and improving value transfer efficiency of intangible cultural heritage industry are put forward.
value transferoperation modedriving mechanisminnovation strategyintangible cultural heritage industry
NETL
NSTL
万方数据
维普
