An analysis of cultural consumption psychology of different consumer groups
Cultural consumption is a hot topic in China in recent years.However,there is still a lack of special research on cultural consumption psychology.Exploring the cultural consumption psychology of different consumer groups not only has theoretical significance,but also has practical significance for cultural operators to carry out niche market positioning.First,from the perspective of gender,explore male roles and male cultural consumption psychology;female roles and female cultural consumption psychology;bisexual roles and cross-gender cultural consumption psychology.Second,from the perspective of age,this paper analyzes the cultural consumption psychology of minors,young people,middle-aged people and the elderly.Third,from the perspective of class,this paper analyzes the cultural consumption psychology of the groups above the middle class and the groups below the middle class.Fourthly,from the regional perspective,this paper analyzes the psychological differences of cultural consumption between urban and rural consumers,regional consumers and urban consumers of different levels.
consumption psychologycultural consumption psychologycultural consumptionconsumer groups
NETL
NSTL
万方数据
