Exploration of brand experience marketing based on the concept of multi sensory integration
The concept of multi-sensory integration is to connect visual,auditory,taste,olfactory,and tactile senses to evoke consumer emotions and emotional experiences.The multi sensory expression of a brand helps to compensate for the lack of appeal of a single sensory,increase consumer trust in the brand,and thus promote product sales.This article analyzes the application of"multi sensory"integration in brand experience marketing based on practical cases,and proposes a multi sensory experience marketing model.The aim is to make enterprises aware of the development trend of multi sensory experience and provide some suggestions for enterprise brand experience marketing.
NETL
NSTL
万方数据
