Realistic harm of consumerism to college students and countermeasures in the age of digital communication
In the age of digital communication,with the help of wechat,Douyin,Kuaishou and other digital platforms,consumerism presents a pattern of changes such as diversification and concealment of communication subjects,universality and focus of communication objects,fragmentation and entertainment of communication content,diversification and convenience of communication methods,persistence and depth of communication influence.It leads to the weakening of the subject consciousness of some college students,the dilution of the spirit of diligence and frugality,the lack of lofty ideals and the alienation of interpersonal relations.In order to deal with the negative impact of consumerism effectively,it is necessary for the state,schools and individuals to form a joint force to jointly resist the intrusion of wrong thoughts on college students by cultivating scientific consumption concepts,innovating the dissemination of Marxist discourse,improving the ability of digital information processing,and strengthening the social responsibility of digital platforms.