摘要
数字传播时代,消费主义借助微信、抖音、快手等数字平台,呈现传播主体多元化与隐蔽化、传播对象广泛性与聚焦化、传播内容碎片化与娱乐化、传播方式多样化与便捷化、传播影响持久性与深度化的样态变化,导致部分大学生主体意识的弱化、勤俭节约精神的淡化、远大理想的缺失和人际关系的疏离.为有效应对消费主义的消极影响,需要国家、学校、个人形成合力,通过培育科学消费观、创新马克思主义话语传播、提升数字化信息处理能力、强化数字平台社会责任,共同抵御错误思潮对大学生的侵扰.
Abstract
In the age of digital communication,with the help of wechat,Douyin,Kuaishou and other digital platforms,consumerism presents a pattern of changes such as diversification and concealment of communication subjects,universality and focus of communication objects,fragmentation and entertainment of communication content,diversification and convenience of communication methods,persistence and depth of communication influence.It leads to the weakening of the subject consciousness of some college students,the dilution of the spirit of diligence and frugality,the lack of lofty ideals and the alienation of interpersonal relations.In order to deal with the negative impact of consumerism effectively,it is necessary for the state,schools and individuals to form a joint force to jointly resist the intrusion of wrong thoughts on college students by cultivating scientific consumption concepts,innovating the dissemination of Marxist discourse,improving the ability of digital information processing,and strengthening the social responsibility of digital platforms.
基金项目
河南省哲学社会科学规划年度项目(2022)(2022BZX008)
NETL
NSTL
万方数据