The communication mechanism of fake news and its collaborative governance path from the perspective of all media
The fragmentation,homogenization,and superficiality of information are prevalent in the online society,increasing public anxiety and leading to the emptiness of meaning.Through collecting 565 cases of Fake news,we divided them into six parts:health,government,education,society,economy and entertainment,and analyzed their communication mechanism.The dissemination of Fake news mainly has the characteristics of attracting eyeballs,interest driven,and provoking emotions.Select the event of"younger brother hiding his sister's college entrance examination permit"as an embedded case to analyze the origin,process and truth restoration process of Fake news.The government,public media,social media,enterprises,social organizations,non-governmental institutions,the public and other multi subjects cooperate,and the government has established and improved the Fake news reporting platform,review agencies,confidentiality system.Public media should enhance their professional literacy,social responsibility,and communication efficiency.Classify and review information content posted by users in accordance with the law.We should fully leverage the leading and exemplary role of social organizations,enhance the public's awareness and ability of digital media literacy.