Research on the impact of customer stability on enterprise innovation
Customer relationship governance is an important part of supply chain governance,and the effect of customer relationship governance has a profound impact on enterprise business strategy.Based on the data of China's A-share listed companies from 2007 to 2022,this paper examines the influence and mechanism of customer stability on enterprise innovation.It is found that customer stability has a positive effect on enterprise innovation,and reducing business risk,improving business performance and enhancing supplier credit supply are the potential mechanisms of customer stability affecting enterprise innovation.Heterogeneity test shows that the influence of customer stability on firm innovation is more significant in the sample of firms with higher legal environment,lower product market competition,lower geographical proximity and older customers.The research findings have implications for enterprises to strengthen customer relationship governance and promote high-quality development of enterprises.
NETL
NSTL
万方数据
