Research on the construction of mainstream ideological value identification from the perspective of online consumer culture
The online consumer culture has market blindness,with uneven quality of content producers,misplaced product and service functions and diverse object needs,which hinder the construction of mainstream ideological value identity and impact the consensus of mainstream ideological value identity in terms of culture,emotion and interests.The specific symptoms are:irrational expression of network subjects,preference for product and service identity and the conscious game of"needs"and"needs"of objects,which pose challenges to the mainstream ideological value identification in terms of discourse power,carrier system and leading effectiveness.In this regard,we should rely on excellent cultural works on the internet,high-quality online product services and a correct orientation towards online consumer demand,in order to regulate the construction path of mainstream ideological value identity.
万方数据
维普
