SWOT Analysis and Countermeasures Research on Commercial Health Insurance Participating in Chronic Disease Management
Advantages of commercial health insurance participating in chronic disease management include providing accurate health management programs,reducing the incidence of chronic diseases and treatment costs,and disadvantages lie in the insufficient supply of chronic disease insurance products,low insurance awareness of target customer groups.There are opportunities for increased government policy support and increased demand for social health,but there are also threats such as low adaptability of regional policies to the current situation of chronic diseases.In this regard,the government should clarify the supplementary protection role of commercial health insurance,optimize the regional commercial health insurance policy,and build a health big data platform and sharing mechanism.Commercial health insurance companies should use emerging technology as a tool to create customized insurance products and services,enhance the"payment+service"chronic disease health service capacity,and increase the participation rate of chronic disease insurance through accurate publici-ty and effective marketing.
commercial health insurancechronic disease managementSWOT analysis
万方数据
维普
