The development of circulation digitization is not only an important aspect of industrial digitization but also a crucial pathway to accelerate the expansion,upgrading and quality improvement of rural consumer market.The analytical study on the influence of circulation digitization on rural consumer market from theoretical and empirical aspects show that circulation digitization has a significant positive effect on the development of the rural consumer market,and this conclusion still holds true after going through a series of robustness tests.in addition,the rural human capital and the activity of farmers'entre-preneurship can strengthen the promoting effect of circulation digitization on the rural consumer market.
关键词
流通数字化/农村消费市场/农村人力资本/农民创业活跃度/农民收入
Key words
circulation digitization/rural consumer market/rural human capital/activity of farmers'entrepreneurship/farm-ers'income
维普
万方数据