摘要
流量变现是短视频传播的重要目的.移动短视频流量变现主要包括电商变现、内容流量变现、知识变现和广告变现四种方式.但在实际运营中,出现了对于未成年人价值观的错误引导、盗版和影响网络舆论导向、助推网络暴力等问题.为此,相关平台需要持续完善强化未成年人保护政策,引导未成年人树立正确价值观,重视算法陷阱,尊重用户选择权,促进技术发展和个人信息保护的和谐共生.主流媒体也应当加强舆论引导,着力提升"四力",占据舆论制高点.
Abstract
Traffic monetization is an important purpose of short video dissemination.The monetization of mobile short video traffic includes four methods:e-commerce monetization,content monetization,knowledge monetization and advertising monetization.However,in the actual operation,there have been problems such as incorrect guidance of values for minors,piracy,and the influence on online public opinion,as well as the promotion of online violence.Therefore,the related plat-forms should be required to continuously improve and strengthen the policies for protecting minors,guide minors to estab-lish correct values,attach importance to algorithmic traps,respect user's rights of choice,and promote harmonious coexis-tence between technological development and personal information protection.Mainstream media should also strengthen public opinion guidance,focus on enhancing the"four forces",and seize the commanding height of public opinion.
维普
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