As an intangible asset,the lecture brand represents its image and quality.At the beginning of the 21st century,it has been becoming core business for many public libraries to hold lectures,hence they have set about building lecture brands.Driven by the strategy of building a cultural and learning city,Shaoxing Library has build the brand of"Yuezhou Platform".Through continuous efforts,the Platform has become a new showcase for spreading Shaoxing local culture,a new platform for promoting Chinese traditional culture,and a new carrier for improving civil cultural life.In the process of brand building,rich practical experience has been accumulated for Yuezhou Platform,but certain difficulties and challenges are still right there.In order to adapt to the development of the times and provide better services,public libraries need constantly make ex-ploration and innovation,enhance the level of lectures and activate the vitality of lecture brands.
关键词
公共图书馆/讲座品牌建设/绍兴图书馆/越州讲坛
Key words
public libraries/lecture brand building/Shaoxing Library/Yuezhou Platform
万方数据