Residents'Willingness to Electric Bike-sharing in Chongqing
In this paper,to grasp Chongqing residents'attitudes toward electric bike-sharing,based on the theory of planned behavior(TPB)and technology acceptance model(TAM),two latent variable indicators of"perceived interest"and"perceived safety"are introduced to build an TPB-TAM model.The structural equation model is used to quantify the effects of perceived usefulness,perceived ease of use,perceived interest,and perceived safety on intention to use,and the scores of each observed variable are measured using the index score method by combining the relevant standardized path coefficients.Research shows that residents have a higher level of agreement on the usefulness of electric bike-sharing,but a lower level of agreement on safe-ty and ease of use,resulting in a lower level of overall intention to use and perceived fun.This finding can be used as a theoreti-cal support and direction for the development of shared bicycles in similar mountain cities.
electric bike-sharingtechnology acceptance modelstructural equationmountain city traffic
万方数据
维普
