With the increasing environmental awareness among residents and growing concerns about climate change,green travel behavior has become one of the focal points of societal attention.This study takes new energy vehicles as representatives of sustainable travel and utilizes web crawler techniques to collect social media and online commentary data from 2018 to 2023.Employing sentiment analysis,the research analyzes the public's evaluations of green travel,revealing their emotional inclinations towards new energy vehicles and exploring their focal points and changing characteristics in the field of green travel.The results indicate a sharp increase in public attention to new energy vehicles from 2018 to 2023,with generally positive evaluations primarily focusing on basic performance,driving experience,and practicality,while attention to green attributes remains relatively low.Concurrently,time series analysis suggests that future attention may gradually stabilize but will generally maintain a high level,indicating promising prospects for the development of green travel behavior and the new energy vehicle industry.In summary,this research can assist governments,automobile manufacturers,and marketing professionals in formulating more targeted policies and strategies to promote widespread green travel and achieve a sustainable lifestyle.
关键词
绿色出行/新能源汽车/情感分析/绿色属性
Key words
green travel/new energy vehicles/sentiment analysis/green attributes
维普
万方数据