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基于汽车驾驶行为的多维客户画像精准构建方法

Accurate construction method of multi-dimensional customer portrait based on automobile driving behavior

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传统多维客户画像精准构建方法构建效果差,因此文章提出基于汽车驾驶行为的多维客户画像精准构建方法.文章建立了多维客户多源特征体系,构建多视角融合模型,基于汽车驾驶行为进行多维客户画像精准构建.实验结果表明,该研究方法用户画像构建效果更好,有一定的应用价值.
The traditional method of accurately constructing multi-dimensional customer profiles has poor construction results.A precise method for constructing multidimensional customer profiles based on automotive driving behavior is proposed.A multi-dimensional customer multi-source feature system is established,a multi perspective fusion model is constructed,and a multi-dimensional customer profile based on car driving behavior is accurately constructed.The experimental results show that this research method has better user profile construction effect and certain application value.

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西安汽车职业大学,陕西 西安 710600

汽车驾驶行为 多维客户 画像构建 构建方法

校长科研基金(2022)

2022KJ020

2024

无线互联科技
江苏省科学技术情报研究所

无线互联科技

影响因子:0.263
ISSN:1672-6944
年,卷(期):2024.21(8)
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