基于汽车驾驶行为的多维客户画像精准构建方法
Accurate construction method of multi-dimensional customer portrait based on automobile driving behavior
张文1
作者信息
- 1. 西安汽车职业大学,陕西 西安 710600
- 折叠
摘要
传统多维客户画像精准构建方法构建效果差,因此文章提出基于汽车驾驶行为的多维客户画像精准构建方法.文章建立了多维客户多源特征体系,构建多视角融合模型,基于汽车驾驶行为进行多维客户画像精准构建.实验结果表明,该研究方法用户画像构建效果更好,有一定的应用价值.
Abstract
The traditional method of accurately constructing multi-dimensional customer profiles has poor construction results.A precise method for constructing multidimensional customer profiles based on automotive driving behavior is proposed.A multi-dimensional customer multi-source feature system is established,a multi perspective fusion model is constructed,and a multi-dimensional customer profile based on car driving behavior is accurately constructed.The experimental results show that this research method has better user profile construction effect and certain application value.
关键词
汽车驾驶行为/多维客户/画像构建/构建方法Key words
car driving behavior/multi-dimensional customer/portrait construction/construction method引用本文复制引用
基金项目
校长科研基金(2022)(2022KJ020)
出版年
2024
NETL
NSTL
万方数据