Research on influencing factors of privacy disclosure intention of social media users based on ISM
While the various social medias bring convenience to users through their interconnected and shared social platforms,it also leads to serious privacy disclose problems,reducing the privacy disclosure intention of users.This paper explores the external effects and internal correlations of influencing factors for user privacy disclosure intention.It is of great significant of the research content for the operation of social media platforms and the decision optimizing management on the related service operators.This article identifies 15 influencing factors on the privacy disclosure intention of social media users by consulting relevant literature at home and abroad,as well as conducting expert research results.Using the ISM,a multi-level hierarchical structure model is constructed to demonstrate the logical relationships between these factors.The research in this paper shows that it can maintain a high degree of consistency between ISM and the multi-level hierarchical structure model in their conclusions,verifies the scientific and universal characteristics of the ISM,and proposes targeted countermeasures and suggestions based on the three parties of users,platforms and operators.
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