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数智化背景下山东文旅数据中台设计

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为探索数智化背景下文旅大数据的研究和应用,文章通过收集并整合山东省丰富的文化资源、旅游资源、政策法规、游客行为等数据,构建了分层架构的文旅数据中台.基于该平台,文章深入挖掘文旅大数据与区域发展、游客行为、资源配置等因素的关联规律,为山东省的文旅行业管理者提供科学决策支持和战略参考,为文旅从业者制定营销策略和资源配置提供数据支持,同时,为旅游者提供个性化推荐服务.该文旅数据中台有望推动文旅行业的智能化发展,提升游客体验.
Design of Shandong cultural tourism data center in context of digitalization
To explore the research and application of cultural tourism big data in the context of digitalization,this paper collects and integrates abundant cultural and tourism resources,policy regulations,and tourist behavior data in Shandong province,constructing a hierarchical architecture for cultural tourism data center.Based on this platform,this paper delves into the correlation between cultural tourism big data and regional development,tourist behavior,and resource allocation.It provides scientific decision-making support and strategic references for cultural tourism industry managers in Shandong province,offers data support for marketing strategies and resource allocation for practitioners,and provides personalized recommendations for tourists.Through the construction of the cultural tourism big data platform,it is expected to promote the intelligent development of the cultural tourism industry and enhance the tourist experience.

cultural tourismdata centerdecision supportpersonalized recommendation

孟文杰、孙晓瑜、王政凯、张旭、沈静萍

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中国石油大学(华东) 图书馆,山东 青岛 266580

文旅 数据中台 决策支持 个性化推荐

青岛市社会科学基金规划研究项目山东省文化和旅游调研课题

QDSKL230104323WLV010

2024

无线互联科技
江苏省科学技术情报研究所

无线互联科技

影响因子:0.263
ISSN:1672-6944
年,卷(期):2024.21(10)