Application of VR technology in e-commerce under the background of digital economy
In the context of the digital economy,the application of virtual reality(VR)technology in e-commerce is the trend.With the promotion and application of VR technology,significant achievements have been made in the field of e-commerce.Unlike physical stores,e-commerce mainly operates online rather than offline.Based on this,providing users with peace of mind,comfort,and happiness while browsing is the primary consideration for e-commerce.This article analyzes the application of VR technology in e-commerce from a technical perspective.The results show that in order to promote the development of e-commerce,firstly,VR can be integrated with 3D models,scenes,and lighting elements to provide users with a richer and more realistic shopping experience;Secondly,incorporating interactive UI design into VR technology can enable users to interact naturally and intuitively with products in a virtual environment;Finally,VR technology should utilize technological and institutional means in e-commerce to ensure the security of user data and privacy.
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