In the current context of media integration,digital human,as an emerging content production method,are constantly influencing and reshaping the content production mode of new media.This article explores the current situation,advantages,and challenges of digital participation in new media content production from the perspective of media integration,and analyzes the application of digital human in content production through practical cases,aiming to provide reference for the innovative development of new media content production models.
关键词
传媒融合/数字人/新媒体/内容生产
Key words
media integration/digital human/new media/content production