The conventional method of integrating power marketing data clusters mainly focuses on data classification,neglecting the issue of data consistency,resulting in data redundancy in the fused data.Therefore,a data cluster fusion method for power marketing based on big data analysis is designed.The article builds a marketing data cluster fusion model based on big data analysis,normalizing power marketing data,narrowing the distribution range of data intervals,and making data cluster fusion more efficient.It calculates the parallel fusion granularity of power marketing data clusters,taking into account the issue of overlapping marketing data in cluster fusion,to achieve a more ideal fusion mode.Through comparative experiments,it is verified that the cluster fusion effect of this method is better.
关键词
大数据分析/电力营销/营销数据/数据集群/数据融合
Key words
big data analysis/power marketing/marketing data/data cluster/data fusion
维普
万方数据